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Reverse Sneezing in Frenchies

 

Reverse sneezing is a common phenomenon in Frenchies, however this is a misnomer, for it has nothing to do with actual sneezing. It is a popular term for something that appears far worse than it actually is. In a regular sneeze, your dog pushes air through the nose; however in a reverse sneeze air is pulled rapidly into the nose. The actual physiology is that the trachea has narrowed and the normal amount of air is not able to enter the lungs. The triggering mechanisms are usually excitement or stress. The predisposition to this is thought to be hereditary, particularly in smaller breeds because of the decreased diameter of their tracheas. The exact reasons for these episodes are unknown but may be related to allergies, nasal irritants or nasal inflammation.
When Reverse Sneezing occurs,

Your dog will appear to be snorting or choking. Your dog will make rapid and long inspirations and will struggle to take in air. He will stand still with his elbows spread apart, extend his head and his eyes will bulge. He'll make a loud snorting sound, which makes you think he has something caught in his throat. Each Sneezing episode usually last for one or two minutes.
Do Not Panic
 If this happens to your dog, A reverse sneezing attack may look disturbing - many people fear that their dog is not breathing during these episodes - but it is not a harmful condition and there are no ill effects. Reverse sneezing attacks are generally quite brief and not life threatening.
Episodes
Can be stopped, if the dog is stimulated to swallow by either massaging the throat or briefly pinching off the nasal openings. You can also help your dog by soothingly stroking the upper throat area to encourage relaxation and dilation of the trachea. If your dog occasionally has this; do not worry that you need to be there to help each time it happens. A dog is able to come out of an attack of reverse sneezing without help and will not suffer permanent damage

Reverse Sneezing article,
reproduced here by permission of.... Mrs. Penny Rankin-Parsons.
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